Advertising & Growth
Amazon, Noon and Trendyol advertising management
Structured, data-driven campaigns across Amazon Sponsored Products, Sponsored Brands, Sponsored Brands Video and Sponsored Display — plus supported formats on Noon, Trendyol and Carrefour.
Best for: Sellers whose ad spend is rising faster than sales, or who run campaigns without a clear structure.
Advertising explained
From search to sale in four moves.
Sponsored ads put your product in front of shoppers who are already searching. Here is the loop.
- 1
Shopper searches
A search signals what they want.
- 2
Ads compete
Bid and relevance shape placement.
Bid x relevanceSponsored
Product listing
Sponsored
Your product
Sponsored
Product listing
- 3
Shopper clicks
The product earns a closer look.
Sponsored
Product listing
Sponsored
Your product
Sponsored
Product listing
- 4
Sale and learning
Results inform the next campaign.
Order confirmed
- Ad spend
- AED 100
- Ad sales
- AED 500
- Conversion
- 10%
- Bid
- What you are willing to pay per click.
- Relevance
- How well the product matches the search.
- ACOS and ROAS
- Ad spend divided by ad sales, and ad sales divided by ad spend.
The challenge
Unstructured campaigns waste budget on irrelevant searches, while profitable keywords remain underfunded and disconnected from stock and margin.
How myNextArc helps
Advertising That Connects Spend With Business Performance.
Led by Marketplace Advertising Specialist
Primary markets: UAE, Saudi Arabia and USA, with support in additional markets subject to eligibility.
Full capabilities
- PPC account audits
- Keyword research
- Search-term analysis
- Product and competitor targeting
- Campaign setup and restructuring
- Advertising budget planning
- Bid optimisation
- Placement optimisation
- Search-term harvesting
- Negative targeting where commercially justified
- Campaign scaling
- Promotional advertising
- ACoS, ROAS and TACoS analysis when supported
- Performance reporting and action plans
Amazon DSP is assessed only where access, eligibility and scope permit. Carrefour paid visibility depends on marketplace availability and account eligibility.
What you get
- A PPC audit showing wasted spend and missed opportunities
- Campaign structure by product role (launch, defend, scale)
- Weekly search-term and negative-keyword control
- Reporting on ACoS, ROAS and TACoS with actions
What we measure
- ACoS and ROAS by campaign and product
- TACoS against total sales
- Share of spend on converting search terms
- Budget used versus stock cover
Your first 30 days
- 1
Week 1: audit existing campaigns and agree margin targets
- 2
Weeks 2 to 3: restructure campaigns, add negatives and harvest search terms
- 3
Week 4: first optimisation report and next-month budget plan
What good looks like
Spend that follows margin and stock, with a weekly rhythm you can read on one page.
Results depend on your category, budget and marketplace policies. We do not guarantee rankings, sales or reinstatement.
Process
How we work.
- 01
Discover
Understand products, business goals and current performance.
- 02
Audit
Identify operational, advertising and growth opportunities.
- 03
Strategise
Develop a marketplace-specific action plan.
- 04
Execute
Implement advertising, catalogue, inventory and operational improvements.
- 05
Optimise & Scale
Track performance and refine growth priorities.
FAQ
Marketplace Advertising & PPC: common questions
What ad budget do I need?
It depends on category competition and goals. We recommend a starting budget after an audit.
Do you run Noon ads?
Yes, using the advertising formats Noon makes available to your account.
Do you run Trendyol ads?
Yes, using the advertising options Trendyol makes available to your account, planned with the same stock and margin rules as Amazon and Noon.
Related reading
Start the conversation
Your next stage of ecommerce growth starts here.
Whether you're launching a new marketplace business or scaling an established brand, myNextArc can help you build a more connected approach to ecommerce growth.